As social media copywriter for this Midwestern craft brewery, I concepted and wrote copy for our "Roots" campaign that focuses on the spreading roots of the brand as the beer becomes available in St. Louis, Kansas City and Chicago.
Copy by Amy Silvestri
Design by Yijun Zou
Check out some examples of typical posts I wrote for the brewery's social media accounts below.
Copy by Amy Silvestri
Designs/Photos by Jillian Mullin and Maggie Strait
During March Madness season this year, I concepted a "Craft Madness" beer bracket for social media followers to engage with and vote for their favorite Bur Oak brews.
Copy by Amy Silvestri
Design by Yijun Zou and Maggie Strait