ACT

The scariest thing about Halloween isn’t ghosts — it’s dental decay. So we created ACT’s House of Dental Decay — a haunted house dedicated entirely to the horrors of an incomplete oral care routine and the ways ACT mouth rinse can help vanquish them. The media pop-up contained various immersive and educational vignettes, product sampling and takeaways such as tarot cards themed around oral care.

Scenes from around the pop-up, including our Doors of Decay highlighting the scary truth about cavities, Dr. Rot’s Dentistry, complete with an actor playing the ACT-rinse-hating Dr. Rot himself and the Cavity Corner where attendees came face-to-face with their own oral health.

Parody movie posters featured in the foyer of our haunted house.

Educational, branded posters featured in our Dr. Rot’s Dentistry room.

A peek at our oral hygiene inspired tarot card takeaway for those who braved the House of Dental Decay.

Copy by Amy Silvestri
Art Direction by Tyisha Kellman + Erin Robinson