advance auto parts
Advance Auto Parts doesn't just sell windshield wipers, brake pads and power steering fluid. It sells the right to hit the open road and go, go, go. In this pitch campaign, we invited Americans to join us in our forward-moving nation, The United States of Go.
Anthem video script
For one day only, we’ll surprise and delight commuters in key markets around the country by paying all toll fees during rush hour traffic, keeping them open road ready in a very literal way.
We'll send people direct mail they won't want to throw away – in the form of foldable paper oil filters, car air fresheners, personalized iron-on patches and bumper stickers.
Copy by Amy Silvestri
Art Direction by Jamie Stark + Holly Younce