henry's hard soda
Henry's Hard Soda's key consumer is part of Gen X. And a lot of Gen X-ers have kids. And those kids go back to school at the end of the summer. So, to tap into this key time of year for Henry's Hard Soda, we took familiar scenarios from Gen X-ers former school years and gave them our #LiveHardish twist in this social campaign.
POST COPY: Yup, it's fridge material. #LiveHardish
POST COPY: Make it a parent-parent conference. #LiveHardish
POST COPY: Adults get recess, too. #LiveHardish
Copy by Amy Silvestri
Art Direction by Andreas Aristides + Jeff MacDonald