medtronic

Some scientists believe that the first person who will live to age 150 is already alive–what if it’s true? What if it’s you? In a consumer-targeted campaign, healthcare technology brand Medtronic asked these questions and more, exploring the role their tech could play in our quality of life as we live longer. We partnered with Adam Savage of MythBusters fame and the New York Times to bring these conversations to life.

Hero video hosted on the New York Times

:30 cutdown video hosted on the New York Times

:15 cutdown video hosted on the New York Times

We did a two-day installation in Grand Central Terminal’s Vanderbilt Hall, exploring the different experiences one could have in a 150-year life. How many books could you read? How many podcasts could you listen to? How many cups of coffee could you drink?

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