PEACE TEA
Scroll any social media platform, and you’re bound to see negativity. In a world full of so much shade and hate, it can seem hard to #ChoosePeace. That’s where Peace Tea decided to step in and spread positivity on social in the form of Peace Props – starting with an influencer partnership turned TikTok takeover and continuing with fan shoutouts, compliments and overall peace-infused content across the brand’s channels.
TikTok Influencer Videos
We kicked off our campaign with a TikTok hashtag challenge called the #PeaceProps Challenge. During it, we challenged users to outdo their favorite influencers (and one another) by spreading positivity on the platform.
TikTok UGC
Turned out people loved sharing the positivi-tea with us just as much as we loved sharing it with them. . .
In-Feed Social Content
We created in-feed GIFs that used our bright, bold colors and ownable style to show off our flavors and positive, witty language to compliment our fans. Win-win.
Instagram Stories
Using Instagram Stories, we invited users to find their Personali-tea. Each story frame highlighted a unique Peace Tea flavor, while paying it all off with a positively sweet compliment for the viewer.
Instagram UGC
What better way to celebrate our amazing fans than by decking out their photos with fun doodles and captions? We took to Instagram to turn several UGC photos into works of positivity-boosting art, sure to brighten any news feed.
Copy by Amy Silvestri
Art Direction by Alex LoGrasso